{"title":"Base","description":"\u003cp\u003eNew fans, Beginners\u003c\/p\u003e","products":[{"product_id":"westward-co-base","title":"Westward Co.","description":"\u003cp data-start=\"294\" data-end=\"619\"\u003e\u003cstrong data-start=\"294\" data-end=\"310\"\u003eWestward Co.\u003c\/strong\u003e is playful, expressive, and unapologetically individual, a lighter take on western form shaped by color, contrast, and hand-placed detail. Inspired by open skies, roadside detours, and the freedom of heading west with no fixed plan, this piece leans into personality while maintaining a grounded silhouette.\u003c\/p\u003e\n\u003cp data-start=\"621\" data-end=\"894\"\u003eCrafted from premium polyester felt, the Westward Co. features a dawn pink finish that feels soft, warm, and approachable. The felt holds a structured western profile, balancing the gentle color with clean form so the piece feels intentional rather than ornamental.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1304\"\u003eThe crown and brim are wrapped with layered fabric band elements, including patterned pink textile accents that introduce rhythm and texture. Decorative pins, stitched markings, and ribbon-style ties add visual interest, while feather accents in contrasting tones bring movement and depth. Each element is arranged with care, creating a composition that feels expressive without becoming crowded.\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1514\"\u003eWestward Co. is designed for those who enjoy color, detail, and a sense of story in what they wear. It doesn’t take itself too seriously, but it’s thoughtfully put together, confident, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"1516\" data-end=\"1581\"\u003eThis is not about blending in.\u003cbr data-start=\"1546\" data-end=\"1549\"\u003eIt’s about enjoying the journey.\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1602\"\u003eMaterials:\u003c\/strong\u003e\u003cbr data-start=\"1602\" data-end=\"1605\"\u003ePolyester felt, finished with layered fabric band detailing, ribbon ties, feather accents, decorative pins, and stitched markings.\u003c\/p\u003e\n\u003cp data-start=\"1737\" data-end=\"1760\"\u003e\u003cstrong data-start=\"1737\" data-end=\"1747\"\u003eColor:\u003c\/strong\u003e\u003cbr data-start=\"1747\" data-end=\"1750\"\u003eDawn pink.\u003c\/p\u003e","brand":"Cover \u0026 Brim","offers":[{"title":"Dawn Pink \/ Polyester \/ M","offer_id":62902128345457,"sku":null,"price":349.0,"currency_code":"USD","in_stock":true},{"title":"Dawn Pink \/ Polyester \/ L","offer_id":62902128378225,"sku":null,"price":349.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/6681\/5089\/files\/DSC07879_ARW.jpg?v=1778039244"},{"product_id":"roam-brim-base","title":"Roam \u0026 Brim","description":"\u003cp data-start=\"509\" data-end=\"830\"\u003e\u003cstrong\u003eRoam \u0026amp; Brim\u003c\/strong\u003e is a tribute to service, movement, and the enduring bond between discipline and individuality. Inspired by the desert landscapes where training, reflection, and resilience often intersect, this piece honors the spirit of those who serve, those who carry their identity forward long after the uniform is folded.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"1108\"\u003eCrafted from premium wool felt in a refined gray finish, Roam \u0026amp; Brim features a structured crown and balanced brim that form a timeless western silhouette. The neutral tone reflects restraint and versatility, allowing the design to speak through detail rather than excess.\u003c\/p\u003e\n\u003cp data-start=\"1110\" data-end=\"1463\"\u003eIts handcrafted embellishments draw directly from military heritage. A camouflage-patterned band wraps the crown, accented with insignia-inspired elements, hand-stitched markings, metal pins, and service-oriented symbols that echo rank, unit identity, and earned distinction. Each detail is placed with intention, never decorative, always meaningful.\u003c\/p\u003e\n\u003cp data-start=\"1465\" data-end=\"1839\"\u003eRoam \u0026amp; Brim represents more than a single branch or path. As a brand founded by a U.S. military veteran, Cover \u0026amp; Brim proudly creates custom military-inspired hats honoring all branches of service, including the Army, Navy, Air Force, Marine Corps, Space Force, and Coast Guard. Each piece can be adapted to reflect individual service stories, ranks, colors, and legacy.\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1884\"\u003eThis is not a costume.\u003cbr data-start=\"1863\" data-end=\"1866\"\u003eIt is recognition.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2030\"\u003eRoam \u0026amp; Brim is made for those who have served, those who continue to serve, and those who carry that discipline into every chapter that follows.\u003c\/p\u003e\n\u003cp data-start=\"2032\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2032\" data-end=\"2046\"\u003eMaterials:\u003c\/strong\u003e Premium wool felt, finished with camouflage band detailing, metal insignia-style elements, hand-stitched markings, and service-inspired accents.\u003c\/p\u003e\n\u003cp data-start=\"2032\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2194\" data-end=\"2204\"\u003eColor:\u003c\/strong\u003e Gray with camouflage, red, and metallic contrast.\u003c\/p\u003e","brand":"Cover \u0026 Brim","offers":[{"title":"Gray \/ Wool \/ M","offer_id":62904424530289,"sku":null,"price":299.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Wool \/ L","offer_id":62904424563057,"sku":null,"price":299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/6681\/5089\/files\/DSC07958_ARW_eb342bba-e3d3-4036-a3da-6a4649115012.jpg?v=1778039243"},{"product_id":"dusk-weaver-base","title":"Dusk Weaver","description":"\u003cp data-start=\"337\" data-end=\"593\"\u003e\u003cstrong\u003eDusk Weaver\u003c\/strong\u003e is a study in contrast, where fading light meets enduring form. Inspired by the desert at sundown, when heat lingers and shadows stretch long across the land, this piece captures the quiet tension between day and night in the American Southwest.\u003c\/p\u003e\n\u003cp data-start=\"595\" data-end=\"1000\"\u003eCrafted from premium polyester felt in a deep black finish, the Dusk Weaver carries a bold, grounded presence. Its structured crown and balanced brim form a classic western silhouette, refined yet resilient, designed to hold its shape and character through wear and movement. The black felt absorbs light rather than reflects it, giving the hat a subdued authority that feels intentional and composed.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1418\"\u003eThe story lives in the details. A layered textile band wraps the crown, combining rope, stitched fabric panels, and hand-placed accents that suggest repair, survival, and craft passed hand to hand. Visible stitching, subtle metal elements, and beadwork introduce texture and rhythm, while contrast threads and markings evoke symbols, paths, and personal codes left behind by those who traveled the desert after dark.\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1641\"\u003eEvery element of the Dusk Weaver feels collected rather than assembled. Nothing is ornamental for the sake of excess. Each mark, stitch, and accent contributes to a narrative of movement, adaptation, and quiet confidence.\u003c\/p\u003e\n\u003cp data-start=\"1643\" data-end=\"1764\"\u003eThis is a hat for those who understand that strength doesn’t announce itself.\u003cbr\u003eIt settles in. It holds ground. It endures.\u003c\/p\u003e\n\u003cp data-start=\"1766\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1766\" data-end=\"1780\"\u003eMaterials:\u003c\/strong\u003e Premium polyester felt, finished with layered textile banding, rope detailing, stitched fabric accents, beadwork, and subtle metal elements.\u003c\/p\u003e\n\u003cp data-start=\"1766\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1924\" data-end=\"1934\"\u003eColor:\u003c\/strong\u003e Deep black with muted earth-tone and contrast detailing.\u003c\/p\u003e","brand":"Cover \u0026 Brim","offers":[{"title":"Black \/ Polyester \/ M","offer_id":62902124020081,"sku":null,"price":319.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Polyester \/ L","offer_id":62902124052849,"sku":null,"price":319.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/6681\/5089\/files\/DSC07865_ARW.jpg?v=1778039241"},{"product_id":"sage-drifter-base","title":"Sage Drifter","description":"\u003cp data-end=\"730\" data-start=\"375\"\u003e\u003cstrong\u003eSage Drifter\u003c\/strong\u003e is a quiet standout, an expression of balance where desert calm meets subtle rebellion. Inspired by sun-bleached stone, open mesas, and the wandering spirit of the Southwest, this piece also draws from the lore of old-world gamblers of the Western frontier,\u003cstrong data-end=\"647\" data-start=\"601\"\u003e \u003c\/strong\u003emen and women who lived by instinct, risk, and reputation under wide desert skies.\u003c\/p\u003e\n\u003cp data-end=\"1071\" data-start=\"732\"\u003eCrafted from premium wool felt in a natural ivory finish, the Sage Drifter offers a striking contrast to the rugged landscape that shaped its story. The light tone evokes early desert mornings and the stillness found between destinations, while the structured crown and balanced brim establish a confident, timeless western silhouette.\u003c\/p\u003e\n\u003cp data-end=\"1533\" data-start=\"1073\"\u003eIts detailing speaks to chance, character, and personal code. A patterned bandana-style wrap encircles the crown, introducing graphic contrast and texture, while hand-applied playing card elements reference the Southwest’s historic gambling halls, saloons, and roadside games where legends were made and fortunes shifted hands. Layered accents, subtle stitching, beadwork, and sculptural embellishments add depth and movement without overwhelming the form.\u003c\/p\u003e\n\u003cp data-end=\"1813\" data-start=\"1535\"\u003eEvery element of the Sage Drifter is placed with intention. Nothing is excessive. Nothing is accidental. The result is a hat that carries presence through story, balance, and restraint—made for those who understand that confidence isn’t loud, and risk doesn’t need announcement.\u003c\/p\u003e\n\u003cp data-end=\"1940\" data-start=\"1815\"\u003eThis is not a costume of the past.\u003cbr data-end=\"1852\" data-start=\"1849\"\u003eIt’s a modern heir to the spirit of the West, where style, chance, and character collide.\u003c\/p\u003e\n\u003cp data-end=\"2165\" data-start=\"1942\"\u003e\u003cstrong data-end=\"1956\" data-start=\"1942\"\u003eMaterials:\u003c\/strong\u003e Premium wool felt, finished with layered bandana detailing, hand-applied playing card accents, beadwork, and sculptural elements.\u003c\/p\u003e\n\u003cp data-end=\"2165\" data-start=\"1942\"\u003e\u003cstrong data-end=\"2099\" data-start=\"2089\"\u003eColor:\u003c\/strong\u003e Natural ivory with contrasting black, red, and neutral detailing.\u003c\/p\u003e","brand":"Cover \u0026 Brim","offers":[{"title":"Natural Ivory \/ Wool \/ M","offer_id":62902118351217,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true},{"title":"Natural Ivory \/ Wool \/ L","offer_id":62902118383985,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/6681\/5089\/files\/DSC08030_ARW.jpg?v=1778039241"},{"product_id":"twilight-forge-base","title":"Twilight Forge","description":"\u003cp data-start=\"374\" data-end=\"665\"\u003e\u003cstrong\u003eTwilight Forge\u003c\/strong\u003e exists in the moment when the desert exhales, when the sun lowers, colors deepen, and the landscape shifts from heat to hush. Inspired by the Southwest at twilight, this piece draws from ritual, movement, and the quiet transformation that happens after the day has had its say.\u003c\/p\u003e\n\u003cp data-start=\"667\" data-end=\"1048\"\u003eCrafted from premium polyester felt in a Plum Wine finish, Twilight Forge carries a richness that feels both grounded and evocative. The color holds warmth while embracing shadow, changing subtly with the light and giving the hat a presence that feels alive rather than static. Its structured crown and balanced brim create a classic western silhouette, confident and composed.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1447\"\u003eThe handcrafted embellishments are layered with intention. A sculptural band wraps the crown, accented by feather elements, hand-stitched markings, beadwork, and playing card details,\u003cstrong data-start=\"1156\" data-end=\"1236\"\u003e \u003c\/strong\u003esymbols tied to chance, storytelling, and the personal codes carried by those who traveled the desert after sundown. Contrast stitching and subtle textural accents introduce depth without overpowering the form.\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1648\"\u003eEvery detail feels deliberate, as if gathered over time rather than assembled all at once. Nothing competes. Nothing distracts. The hat carries its presence through balance, symbolism, and restraint.\u003c\/p\u003e\n\u003cp data-start=\"1650\" data-end=\"1769\"\u003eTwilight Forge is not made for daylight alone.\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eIt’s meant for moments that linger, when direction is felt, not spoken.\u003c\/p\u003e\n\u003cp data-start=\"1771\" data-end=\"1858\"\u003eThis is a piece shaped by transition.\u003cbr data-start=\"1808\" data-end=\"1811\"\u003eForged where color fades and character emerges.\u003c\/p\u003e\n\u003cp data-start=\"1860\" data-end=\"2070\"\u003e\u003cstrong data-start=\"1860\" data-end=\"1874\"\u003eMaterials:\u003c\/strong\u003e Premium polyester felt, finished with layered band detailing, feather accents, beadwork, hand-stitched markings, and playing card elements.\u003c\/p\u003e\n\u003cp data-start=\"1860\" data-end=\"2070\"\u003e\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eColor:\u003c\/strong\u003e Plum Wine with complementary accent tones.\u003c\/p\u003e","brand":"Cover \u0026 Brim","offers":[{"title":"Plum Wine \/ Polyester \/ M","offer_id":62902106718577,"sku":null,"price":325.0,"currency_code":"USD","in_stock":true},{"title":"Plum Wine \/ Polyester \/ L","offer_id":62902112125297,"sku":null,"price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/6681\/5089\/files\/DSC08036_ARW.jpg?v=1778039241"},{"product_id":"iron-trail-base","title":"Iron Trail","description":"\u003cp data-start=\"506\" data-end=\"800\"\u003e\u003cstrong\u003eIron Trail\u003c\/strong\u003e is forged in resilience, an expression of strength shaped by the enduring routes carved through the Southwest. Inspired by iron paths, weathered crossings, and the quiet determination of those who move forward regardless of terrain, this piece carries a grounded, unshakable presence.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1097\"\u003eCrafted from premium polyester felt in a deep black finish, the Iron Trail features a structured crown and balanced brim that form a classic western silhouette. The dark felt anchors the design, allowing contrast elements and hand-applied details to emerge with intention rather than excess.\u003c\/p\u003e\n\u003cp data-start=\"1099\" data-end=\"1543\"\u003eIts handcrafted embellishments speak to survival, utility, and personal code. A sculpted band wraps the crown, accented with turquoise-toned stones, subtle metal studs, and\u003cstrong data-start=\"1224\" data-end=\"1298\"\u003e \u003c\/strong\u003ehand-stitched markings that echo trail symbols and worn signposts. Playing card elements and feather accents introduce narrative depth—referencing chance, movement, and the unpredictable nature of the paths once traveled by drifters, gamblers, and frontiersmen alike.\u003c\/p\u003e\n\u003cp data-start=\"1545\" data-end=\"1779\"\u003eEach detail feels earned, not decorative. Stitching appears purposeful. Metal elements are restrained. The result is a hat that feels collected over time rather than assembled in a moment, balanced between refinement and raw character.\u003c\/p\u003e\n\u003cp data-start=\"1781\" data-end=\"1871\"\u003eIron Trail doesn’t seek attention.\u003cbr data-start=\"1815\" data-end=\"1818\"\u003eIt commands respect through form, texture, and story.\u003c\/p\u003e\n\u003cp data-start=\"1873\" data-end=\"1991\"\u003eThis is not a piece built for trend cycles.\u003cbr data-start=\"1916\" data-end=\"1919\"\u003eIt’s a modern relic of the West, strong, intentional, and made to endure.\u003c\/p\u003e\n\u003cp data-start=\"1993\" data-end=\"2254\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2007\"\u003eMaterials:\u003c\/strong\u003e Premium polyester felt, finished with hand-applied band detailing, turquoise-toned stone accents, metal elements, stitched markings, playing card accents, and feather detailing.\u003c\/p\u003e\n\u003cp data-start=\"1993\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2188\" data-end=\"2198\"\u003eColor:\u003c\/strong\u003e Deep black with subtle metallic and turquoise contrast.\u003c\/p\u003e","brand":"Cover \u0026 Brim","offers":[{"title":"Black \/ Polyester \/ M","offer_id":62904398250353,"sku":null,"price":229.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Polyester \/ L","offer_id":62904398283121,"sku":null,"price":229.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/6681\/5089\/files\/DSC08004_ARW.jpg?v=1778039241"},{"product_id":"desert-pulse-base","title":"Desert Pulse","description":"\u003cp data-start=\"188\" data-end=\"363\"\u003e\u003cem data-start=\"211\" data-end=\"363\"\u003eDesert Pulse is the heartbeat of the collection, clean, structured hats offered in a spectrum of desert tones, designed for versatility and daily wear.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"642\"\u003e\u003cstrong\u003eDesert Pulse\u003c\/strong\u003e is defined by clarity and color, an essential expression of form inspired by the shifting energy of the Southwest. Where light, heat, and terrain move in constant rhythm, this piece captures the pulse of the desert itself: steady, adaptable, and unmistakably alive.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"1062\"\u003eCrafted from premium polyester felt, Desert Pulse features a clean, structured crown and balanced brim that form a timeless western silhouette. Free from handcrafted embellishments, the design is intentionally pared back, allowing shape, proportion, and color to take center stage. The result is a hat that feels versatile, refined, and effortless, designed to move seamlessly between settings, seasons, and styles.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1374\"\u003eOffered in a wide range of desert-inspired colorways, Desert Pulse reflects the natural spectrum of the landscape, from sun-warmed terracotta and sand-toned neutrals to deeper, bolder hues shaped by dusk and shadow. Each shade is chosen to stand on its own while remaining grounded in the Southwest palette.\u003c\/p\u003e\n\u003cp data-start=\"1376\" data-end=\"1537\"\u003eNothing is added without purpose. Nothing distracts from the form. 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The light felt creates a striking contrast against the desert backdrop, allowing the details to stand out without overpowering the silhouette.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"1123\"\u003eThe design is layered with intentional, handcrafted elements: a monochrome patterned band wraps the crown, complemented by stitched symbols and subtle markings that add depth and character. Feather accents introduce movement and texture, while carefully placed embellishments, including playing card motifs, bring a touch of individuality and storytelling without excess.\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1334\"\u003eRawhide Dawn is bold yet refined, expressive without being loud. 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